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Review and release

Going live

Your app has a private address from the minute it exists. A public one is a separate step with a person in it.

How it goes

  1. 01

    You ask for a review

    When the app is ready for real customers. Until then it lives at a private preview address you can share with whoever you like.

  2. 02

    A person reads it

    Not a checklist run by a machine. We are answerable for what these apps do, and an app that takes money or collects personal details deserves a second pair of eyes.

  3. 03

    You get plain notes, or approval

    If something needs changing, you get it in words you can act on. Fix it and resubmit — a resubmission after a correction is not charged again.

  4. 04

    It goes live

    At a public address, or at your own domain if you have connected one.

One release, one fee

A fee buys a release, not a press of a button. If we send an app back for correction, fixing it and resubmitting costs nothing more — the work of getting that release onto a store is not finished while it is still coming back for changes.

Building is free at every point, including a build we refuse. Somebody must be able to make a file, put it on their own phone and change their mind, and nobody should pay to be told what is missing.

An app already on a store pays the update price for its next release, which is half.

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