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Getting started
The first paragraph you write shapes the first version, so it is worth five minutes of thought.
Write the brief like you are telling a new employee
What the business sells, who buys it, where you are, and what you want a visitor to be able to do. Three or four sentences is plenty; a page is fine too.
Name the one action that matters most — ring you, book a table, send an enquiry, place an order. Everything on the first version arranges itself around that.
What the first few minutes look like
- A first version appears, with your sections in a sensible order.
- You ask for changes in plain sentences and watch each one land.
- You switch the preview between a computer, an Android phone, an iPhone and the installed app.
- You undo anything you dislike, without having to explain why.
A note on how much of a long brief is read
On the first message the whole brief is read, because that is when it shapes what gets built. After that only its opening is carried along, which is what keeps every later change cheap. If your document is longer than the limit you are told which part was read — we will not quietly read four thousand words of your seventeen thousand and let you believe otherwise.
Before you show anybody
Check it on a real phone rather than only in the preview, read the prices out loud, and press your own enquiry form once to see where it goes.
Related questions
How long should the brief be?
Four sentences works. Four thousand words is the limit, and anything longer is kept whole and downloadable with the read part clearly stated.
Can I change the brief later?
Yes, though after the first message changes come from what you type rather than from editing the document.
Still stuck?
The support address and hours are on the contact page, and a person answers.
Access is by invitation and a person reads every request. The founder test is free, takes a few minutes, and tells you what you are getting before you commit to anything.