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Notes that are useful whether or not you ever buy from us — including the mistakes this product paid for in real money.
Why you still need a website when all your customers are on WhatsApp
1 September 2026 · 4 min · WhatsApp is where your customers talk to you. It is a terrible place to be found, to be compared, or to be trusted by somebody who has never met you.
What "I want an app" usually means — and the free version of it
2 September 2026 · 5 min · Most businesses asking for an app want an icon on their customers' home screens. That is free, takes no store account, and works today.
Why we will not put your app on the App Store this week
3 September 2026 · 5 min · An honest walk through Apple's requirements — the membership, the review of every version, and rule 4.2, which exists to reject apps like the ones we generate today.
The most expensive mistake an AI builder makes
4 September 2026 · 4 min · It treats an adjustment as permission to redesign. A founder asked four times for small changes to one menu and got the navigation rebuilt four different ways.
What a website should cost a small business in India
5 September 2026 · 6 min · A straight look at the real options — agency, freelancer, template builder, this — and what each one actually costs over the first year.
Your app must never ask for a card number
6 September 2026 · 4 min · Why every payment here redirects to the provider's own page, what PCI scope means for a small business, and why this is a rule rather than a setting.
How to write a brief for your website in fifteen minutes
7 September 2026 · 4 min · Six questions, answered in your own words. The brief shapes the first version, so this is the highest-return quarter hour of the whole process.
Your domain, your name: what connecting one actually does
8 September 2026 · 4 min · What a DNS record proves, why we refuse to serve a name until it resolves, and why that refusal protects you as much as us.
Undo is the feature that makes people brave
9 September 2026 · 3 min · Exact undo is not a safety net. It is what makes a non-technical owner willing to try the thing they were unsure about.
Speed is a feature, and we publish the number we have not beaten
10 September 2026 · 5 min · We set a two-second rule for the build loop, measured it honestly at eleven seconds, got it to three to five, and have not met it. Here is the whole record.
The Play Store, step by step (and why you no longer have to do it)
11 September 2026 · 6 min · What Google asks a first-time developer in India — the account, the identity check, the fee, the twelve-testers rule. We handle all of it under our own account; this is for founders who would rather own the listing themselves.
Nine things to put on a local business homepage, and three to leave off
12 September 2026 · 4 min · A checklist from looking at a lot of small-business sites: what earns its place above the fold, and what is there out of habit.
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