Language
Your language
You should not need English to build a business. Here is exactly how far that is true today, layer by layer.
Three layers, and they are at different stages
1. What the builder says to you — your language, properly
This is the layer that matters most, and it is done. You type in Hindi, Tamil, Bengali, Marathi or Hinglish and the builder answers the same way. It is not a translation of an English answer — it is written in your language, and it mirrors whatever you actually type rather than a setting you once ticked.
2. This website — seventeen languages, one tap, machine translated
The Language button at the top of every page reads the whole site in Hindi, Bengali, Marathi, Telugu, Tamil, Gujarati, Kannada, Malayalam, Punjabi, Odia, Assamese, Urdu, Kashmiri, Konkani, Meitei, Nepali or Santali.
The translation is done by Google, and the words are then theirs rather than ours. We would rather say that plainly than let you assume a machine sentence was written by a person here. Where the English is careful — what a store costs, what we cannot do yet — read the English if you can, or ask us.
3. The builder’s own buttons and labels — still English
The screens themselves, the buttons, the billing page: English for now. That is the honest gap, and it is the next piece of work rather than a decision. We are not routing the builder through a translation proxy to hide it, because that would send your app and your brief to somebody else’s server without telling you.
How it decides what to answer in
What you chose when you signed up guesses at the first message. After that, what you type is the fact. Plenty of people who read Tamil or Hindi at home type to software in English, and being answered in a language you did not use — every single time, with no way to say otherwise — is a product overriding you.
So it opens in your language and then mirrors whatever you actually write. Hinglish gets Hinglish. It never mentions the setting.
The language comes from what you chose, never from your location or your browser. Someone travelling should not be answered in the language of the airport they are sitting in.
Why the interface is not machine translated too
Half-translating a product is worse than not translating it — a screen where two buttons in five have moved is harder to use than one in a language you half-read. The screens need their words extracted and translated once, properly, and then checked by somebody who speaks the language. That is a real piece of work rather than a switch, and it is the next one.
There are about two hundred and sixty of those words across the builder and the sign-in pages. It is a finite job, not a rewrite.
Start with a sentence about your business
Signing up takes a minute and the builder opens at once. You begin with 300 free sparks.
Sign up free Take the free founder test
Signing up is free and takes a minute — an email, a code to prove it is yours, and the builder is open. The founder test is optional, also free, and tells you what you are getting before you commit to anything.